Games platforms are expected to bring new experiences and a new buzz to the industry. In spite of this, studios continue to face the challenge of being discovered. So, how do studios broaden their appeal and monetize the content?
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11:35 - 11:50
Kids and Gaming: Who's playing?Kelly Wood, Research & Insights Manager, Nickelodeon UK
Kelly from Nickelodeon UK provides insights into how UK kids access and interact with games. Exploring how preferences for device and game differ across different ages and the role of parents and peers in influencing how games are discovered, purchased and played.
11:50 - 12:05
Making a Great games nationDr Jo Twist, CEO, UKIE
Jo will be giving us her thoughts and insight into emerging business models shaping the games sector and how she sees games impacting and disrupting other entertainment platforms.
12:05 - 12:20
The Prevalence of Gaming and MobileColin Macdonald, Commissioning Editor for Games, Ch 4
Colin will discuss the prevalence of gaming and its association with mobile. He will explore the benefits of gaming to global brands, and how celebrity involvement in games is a win-win scenario.
12:20 - 12:35
Making it and taking it globalRichard Scott, CEO, Axis Animation
Richard from Axis describes how tapping into a global network of creatives has allowed him to work with leading brands including Halo 4, Call of Duty and MTV.
12:35 - 13:05
360Games Panel: Gaming is a Business: Monetising the Magic Dust
Games are now expanding their impact on traditional entertainment formats offering social, interactive and immersive experiences. Our 360Games panel will be discussing gaming sustainability, popular business models and key trends in gaming development.
Our Panel Members:
Kelly Wood, Nickelodeon UK
Colin Macdonald, Channel 4
Richard Scott, Axis Animation
Mario Dubois, CBBC
Dr Jo Twist, UKIE
Facilitator: Phil Harris, One Thumb Mobile
One Thumb MobiileView
Dr Jo Twist
Insights from the GDC Session
In early March, the annual Game Developer’s Conference 2015 returned to San Francisco, pulling in game developers, educators, students, enthusiasts and service providers from across the globe to participate in talks, summits and exhibitions of the latest game technologies and design processes. Get your gaming gears going by clicking here to read about key highlights, including developments in Virtual Reality; “The Netflix of Games”; and The Emergence of Freemium Models.
Check out the 360Games discussions and more highlights over on Interactive Scotland’s Vimeo” – https://vimeo.com/