Whatever media we interact with, the development of new technologies and channels are radically disrupting our approach to creating, communicating and sharing content. But when there are multiple platforms, how do you know which is right for your business?
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11:35 - 11:55
The Future of Digital AdvertisingGuy Philipson, CEO, Internet Advertising Bureau (IAB)
Internet advertising guru, Guy will be talking to us about the future of digital advertising with a focus on new channels and ad-tech disrupting the industry.
11:55 - 12:15
Buying the programmatic wayPeter Borgen-Nielsen, Head of Digital, Mediacom
As we move from a ‘Mad Men’ to ‘Math Men’ era, Peter will be showing us how creatives can tap into the new programmatic generation, as part of our 360Media session.
12:15 - 12:35
TV's future: Over The Top?Alistair Brown, Chief Technology & Platforms Officer, STV
In a world where second-screening and multi-platform consumption has become the norm, Alistair from STV will share his insight into the television industry and how digital innovation has changed TV. .
12:35 - 13:05
360MEDIA PANEL: CONTENT OR PLATFORM: WHO REALLY WEARS THE CROWN?
With revenues distributed across multiple channels, during our 360Media panel session we will explore whether the content or platform is ‘King’.
Our Panel Members:
Peter Borgen-Nielsen, Mediacom
Guy Philipson, IAB
Alistair Brown, STV
Heather Kane, Communicorp UK
David Pugh Jones, BuzzFeed
Facilitator: Gordon Stevenson, Head of Digital, Herald & Times Group
Internet Advertising Bureau (IAB)View
Herald & Times Group
Insights from the FT Digital Media Session
Inspired by the FT Digital Media 2015 event in April, Interactive Scotland hosted a discussion at Glasgow’s CCA with some key speakers from the Scottish media sector. To get you in the mood for our 360Media session, have a look at our post from Heather from Communicorp UK, where she tells us about the increased advertising opportunities with Over The Top/On Demand TV, what TV shows have to gain from having more interactive content, and pitches in on the “content vs. platform debate.
Check out the 360Media discussions and more highlights over on Interactive Scotland’s Vimeo” – https://vimeo.com/