With mobile looking to connect to the next billion users, how do service providers think beyond the mobile? What impact does 5G and the Internet of Things have on the mobile eco-system and how can you make the most of the opportunity?
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11:35 - 11:50
What can Social Video do for you?Gareth Capon, CEO, Grabyo
The success of short-form video has rocketed on social media, with Facebook increasing visibility of video posts by an estimated 1000%. Gareth of Grabyo will be discussing short-form video’s rapid growth and how social video can be monetised, drive engagement, and complement marketing campaigns.
11:50 - 12:05
Long Live Mobile – Plugging into IOTCaroline Gorski, Head of Development – Internet of Things, Telefonica
Caroline from Telefonica will be talking to us about combining consumer data insights with Internet of Things technology and what these product and service developments mean for both the consumer and other industries.
12:05 - 12:20
How to make Mobile Advertising work?James Bott, Global Business Development Director, M&C Saatchi Mobile
How has the exponential growth of mobile impacted the digital advertising industry? Mobile expert James will discuss trends in mobile media buying and share his insights into localised targeting and driving optimum engagement through mobile.
12:20 - 12:35
REACHING ALTITUDEDavid Low, Developer Advocate, Skyscanner
David from Skyscanner talks about how mobile is critical in helping scale your business and how your mobile applications can become the platform of choice.
12:35 - 13:05
360Mobile Panel: Connecting the next billion
With mobile continuing on its current trajectory, will video, the Internet of Things or social be the catalyst for connecting the next billion? Our panel will be discussing device connectivity and accessibility and what this means for mobile-enabled services.
Our Panel Members:
Gareth Capon, Grabyo
James Bott, M&C Saatchi Mobile
Caroline Gorski, Telefonica
Geoff Ballinger, deltaDNA
David Low, Skyscanner
Facilitator: Alisdair Gunn, Interactive Scotland/PA Consulting
M&C Saatchi MobileView
Interactive Scotland/PA ConsultingView
Insights from the MWC Session
With over 93,000 attendees, 2015’s Mobile World Congress in Barcelona was their biggest industry gathering to date, and Interactive Scotland’s very own Alisdair Gunn was lucky enough to be there! Whet your appetite for the 360Mobile session by checking out Alisdair’s post here where he talks about some of the key themes to come out of MWC, including The Future of Mobile Payments; The Emergence of the Internet of Things; and Connecting the Next Billion.
Check out the 360Mobile discussions and more highlights over on Interactive Scotland’s Vimeo” – https://vimeo.com/